In 2020, I was contracted by the Royal Hashemite Court to support a series of landmark national occasions, most notably the Jordan Centenary and National Independence Day ceremonies. These events needed deep historical and cultural significance, both domestically and for representations abroad in overseas embassies.
As part of the Jordan Centenary Committee, I worked at the intersection of strategy, protocol and creativity from guiding sessions with agencies, steer planning, approval rounds and ensuring that every visual, message and execution reflected Jordan’s national identity.
Beyond the ceremonies themselves, I contributed to shaping the Centenary’s vision and essence, balancing it's symbolic meaning with tangible deliverables. My role extended to managing outsourced manpower, directing digital artwork projects across the Court, and safeguarding brand protocols to stay consistant across all platforms.
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