- FIFA World Cup Qatar 2022 -

In 2022, I had the privilege of joining a team of creative professionals from over 26 countries, tasked with preparing and delivering FIFA World Cup™ branding to Qatar.

As Creative Lead, I oversaw the precise application of FIFA World Cup Qatar 2022™ guidelines across large-scale projects, from City dressing and public installations to official Fanzones, bringing the tournament’s visual identity to life across Qatar.

To me, this experience was more than work execution, it was about being a part of a unifying force, where countries, teams, players and fans come together to take part in the world’s greatest tournament. This stands as one of the proudest milestones of my career.