- Campaigns & Activations -

Client: Engelhart Alzheimer Germany.

Target audience: Mothers of all ages.

Geotarget: MENA region.

Being sick as a child was never easy, but definitely was harder for moms, specially at giving their ill children the medicine in time, and right there the tricks and schemes starts and moms gets creative. 

Leave the creativity to me moms! I created the ice breaker between the children and the medicine, while the sick child play with "Prospy Fun Toys", they will take their medication with no hassle!

This strategy was a huge success specially in Iraq and UAE, Pediatrics loved the idea! the distribution numbers grew by each month.

Client: Digital Print Center.

Geotarget: Qatar municipalities.

Copywrites: Mr. Toby Hart - Copywrite Director, and Amro Smadi.

Back in my DHM days, we shared a floor with our friends at Digital Print Center (DPC), Their boxes were everywhere… painfully bland… and I had to see them every day! (I mean The boxes of course)

One day —on one of those rare, blissful breaks between review rounds— I grabbed my good friend, Mr. Toby Hart, one of the sharpest copywriters I’ve worked with (and equally not fond of the boxes). Together we summed it up in one line: DPC was where people turned for help, from large event prints to emergant last-minute student deadlines. Therefore, we logically crowned ourselves and became “Problem solvers for problem solvers”. 

From that day on, their packaging didn’t just carry prints, they carried the best ad campaign they never paid for, cruising through the streets of Doha... for free.

Client: Saudi Energy Efficiency Center.

Genre: Internal Communication.

Geotarget: Saudi Arabia Ministries and Governmental offices.

An internal awareness campaign targeting employees across Saudi Arabia ministries under the 'KAFA’A' program by the "Saudi Energy Efficiency Center", aimed at promoting energy-saving behaviors in the workplace.

Visualizing the slogan "No need for it - مالها داعي" into an impactful images to attract attention to how absurd it is leaving the AC on when they’re not in the office in a way that’s impossible to ignore.

UBA.

Target audience: Business owners with no online presence, who got effected by Covid-19 curfew.

Genre: Digital Marketing.

Geotarget: Saudi Arabia, UAE, Bahrain, Iraq, Jordan.

COVID-19 has led to a surge in e-commerce and accelerated digital transformation. As lockdowns became the new normal, businesses and consumers increasingly “went digital”, providing and purchasing more goods and services online, raising e-commerce’s share of global retail trade from 14% in 2019 to about 17% in 2020. 

Businesses and consumers that were able to ‘Go digital’ have helped mitigate the economic downturn caused by the pandemic.

I foretold not every business was prepared to survive the curfew, a digital marketing campaign to target business owners to help them transition their business to become players at the digital economy is all what we needed to save 2020.

Sales yearly target was met before the 3rd quarter closure thanks to this targeted campaign.

Geotarget: Qatar municipalities.

Genre: BTL Campaign.

To mark the start of the winter donations season, we designed a two-phase campaign.

The Teaser phase, titled “نسيتونا؟-Did You Forget Us?”, featured stark, cold-toned visuals of the harsh winter, prompting viewers to confront the urgency of need.

The Reveal phase, “ما نسيناكم-We Did Not Forget You”, replaced despair with hope—showcasing warm shelters, essential supplies and the dignity restored through donation’s aid..

Geotarget: Qatar municipalities.

Genre: BTL Campaign.

This campaign was for QC's Donation program "طيف", they approached me for a campaign to encouraged people to donate In-kind donations: Toys, clothes and other items they no longer needed.

My call to action for this campaign was to inform the donors: What may have lost it's value to you can be priceless to someone in need, “ما أنت عنه غني، هم به أغنى” (“What you can live without, they can live better with”), the campaign framed giving not as loss, but as unlocking hidden value for others.

Client: Rofaqa

Geotarget: Saudi Arabia.

Rofaqaa, Qatar Charity’s program dedicated to orphans, holds a yearly tradition of taking the children to Mecca for religious practices. The program’s manager approached me to create an identity for this journey.  I decided to give them an identity that would not only define the program but also reflect the children’s spirit and serve them in practical ways.

I drew inspiration from the tāʾ marbūṭa، the final letter in the word “al-Nubuwwa” (ة). Utilizing it's circular shape as a visual metaphor of how the orphans are bound together in heart, faith, humanity and shared experience. I transformed this letter into a distinct icon logo, pairing it with purposeful colors to give the program a mark that is both symbolic and functional.

Qatar Charity.

Geotarget: Qatar municipalities.

This campaign "بابك للخير مفتوح - Your door to giving is always open" involved designing the "2025–1446" annual calendar with a dynamic, eye-catching design, crafted to serve as a versatile gift suitable for office desks, wall displays and public spaces.